I had never heard of Zadig & Voltaire before, until today they appeared in The Sunday Times Style magazine. I was intrigued. The Style supplement showcased an on-trend, tie-dye, jersey maxi-dress. When I perused their e-shop, I was not really blown away. Their clothing seems very basic; very Uniqlo but then I stumbled upon their Looks page. What a difference a little bit of styling makes; from basic to goth-rock in an instant. From plain simplicity to summer floaty elegance in a click. I shall reserve judgement until I see their clothing in person but for summer jersey staples, Zadig & Voltaire seem to be a good option.