![\"arcadiabloggerevent\"](\"https:\/\/www.randomfashioncoolness.co.uk\/blog\/wp-content\/uploads\/2009\/08\/arcadiabloggerevent.jpg\" "\\"arcadiabloggerevent\\"")
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Wednesday night offered a unique opportunity, a blogger event at Arcadia HQ to preview their winter collections. I will not lie, I was EXTREMELY apprehensive. Knowing no-one and ascending to the 6th floor with my oversized white puff-shouldered dress, I entered with trepidation. The night that ensued shaped this post, which originally<\/em> would have been about ALL the cool bloggers I met (I will name check some later) and the amazing clothes. I feel that this post is better dedicated to the well-oiled marketing machine that is Arcadia and more specifically Topshop<\/a>. They have harnessed a side of the publicity market that is still in development but offers them a phenomenal marketing opportunity. It could almost be summed up in an equation. Bloggers + canapes + booze + professional photographer + carefully selected clothes = marketing GENIUS! The event was soo well put together and soo much fun, everyone that attended couldn’t fail to gush over the brand. I also met some genuinely lovely members of the Topshop<\/a> team, specifically Liz & Zoe pictured above. They worked incredibly hard networking and chatting but also seemed to truly enjoy themselves providing great conversation!<\/p>\n I loved meeting other bloggers too – putting names to faces and finding out these people were super-cool and interesting only serves to make me more appreciative of their work. Disney Roller Girl<\/a> and Red Carpet Fashion Awards<\/a> were really kind and chatty (Tavi cover of POP<\/a> seemed to be the conversation du jour) It was also very enlightening to see the power of Susie Bubble<\/a> – she was extremely in demand, very polite and lovely and obviously a very influential member of the blogger set. So well done Arcadia, this event was truly a success \u00a0and innovative and fun to boot!<\/p>\n","protected":false},"excerpt":{"rendered":" Wednesday night offered a unique opportunity, a blogger event at Arcadia HQ to preview their winter collections. I will not lie, I was EXTREMELY apprehensive. Knowing no-one and ascending to the 6th floor with my oversized white puff-shouldered dress, I entered with trepidation. The night that ensued shaped this post, which originally would have been […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,11],"tags":[],"class_list":["post-292","post","type-post","status-publish","format-standard","hentry","category-fashion","category-randomness"],"_links":{"self":[{"href":"https:\/\/www.randomfashioncoolness.co.uk\/blog\/wp-json\/wp\/v2\/posts\/292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.randomfashioncoolness.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.randomfashioncoolness.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.randomfashioncoolness.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.randomfashioncoolness.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=292"}],"version-history":[{"count":1,"href":"https:\/\/www.randomfashioncoolness.co.uk\/blog\/wp-json\/wp\/v2\/posts\/292\/revisions"}],"predecessor-version":[{"id":294,"href":"https:\/\/www.randomfashioncoolness.co.uk\/blog\/wp-json\/wp\/v2\/posts\/292\/revisions\/294"}],"wp:attachment":[{"href":"https:\/\/www.randomfashioncoolness.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.randomfashioncoolness.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.randomfashioncoolness.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}